Lagos youth skip your ads. They don't skip their own game.
IA World is a free Lagos game city built around real Nigerian artists: their songs play on the in-game radio, their faces are the characters, and players walk past billboards on every street. Put your brand inside it, and get our creatives making content for you.
WHY NOW
Young people in Lagos live on their phones, but they scroll past ads in a second. What they don't scroll past: the artists they follow, the games they play, the places their friends hang out. IA is all three in one place, and it's still early, so founding partners lock their launch rate and become part of the story from day one.
WHAT'S BUILT AND LIVE
IA WORLD
A free, phone-first 3D Lagos city: Yaba, Oshodi, Surulere, Lekki and the Island. Multiplayer lobbies, fights, races, street football, careers. No download.
REAL ARTISTS
Playable characters are real IA creatives, and their songs play on Arcade Radio inside the game.
192 AD SPACES
Roadside billboards, posters, arena boards, race-track boards and holograms across the city, plus walk-in business buildings.
IA FEED
A swipe feed of the crew's music, videos and art, with in-game tokens fans spend to hype creatives, and share cards made for TikTok and WhatsApp status.
PACKAGES · FOUNDING RATES
CREATIVE BRIEF
Our creatives make content for your brand this week.
- Posted on the creatives' own pages
- Featured in the IA Feed
- Your brand on an IA World billboard for the month
PRESENTED BY
Name a show: FIGHT PIT NIGHT presented by you or HEAR AM FIRST powered by you.
- Logo in the fight arena or on the radio
- Shout-outs every show night
- Branded billboard
PRIZE PARTNER
Phones, data, gear or vouchers as prizes for IA tournaments and challenges.
- Your product in the winners' hands (and their posts)
- "Prizes by" credit in game and on our pages
IN-GAME ADS
Street posters, roadside billboards, your own exact spot, prime spots, arena boards, holograms, or your own walk-in building.
- Live within 48 hours or a full refund
- Early partners keep their rate
Packages can be mixed. Prices in naira, paid through Paystack. No betting or alcohol brands, anywhere: our players include under-18s. Malt and other non-alcoholic drinks are welcome.
LET'S PUT YOUR BRAND IN THE CITY
Tell us which package fits, and we'll send a 30-second preview of how your brand looks inside IA World.